Measurement audit

What it is

Every good setup starts with a proper read of where things stand. Before we set any measurement goal, we insist on reviewing the tracking already running on the website. We do the audit internally even when a client does not ask for it: we can only quote a project responsibly if we know the current state.

Our measurement audit is completely free, and you can apply for it right here on our website. It is carried out by a specialist - this is one thing we have not outsourced to AI yet. It needs no access rights of any kind: we reconstruct how a site is measured from the code that runs and the network requests it fires.

During the audit we check, among other things, the state of the consent settings, the tracking already in place and the condition of the GTM container.

As a result you get a detailed write-up of which measurements are not in place, plus recommendations on where you can move forward to make the tracking even better.

What you get

• Error list We spell out which system receives what data, and how that could be better.
• Recommendations We lay out the possible steps forward compared with your current tracking, and what each of them gains you.

How we work

1. 01 Application You apply for our free measurement audit on our website by giving us the URL of your site. If there is a specific point you want us to look at more closely, you can flag that in the form too.
2. 02 Review We go through the client-side tracking of your website in detail. We do not need any visibility into the contents of your server-side container.
3. 03 Handover We send you our detailed findings on your current tracking by email. The audit always comes with a quote as well: the project price at which we could fix the problems and deliver on the opportunities we found.