It makes inbound phone calls, and the offline conversions that happen during them, measurable - so ad platforms finally see which calls are the valuable ones.
In a lot of businesses the phone call is a long-standing blind spot in measurement. It does not have to stay that way. Track calls properly and the ad platforms get up to 100% more conversions to optimise on, so they bring in more deals at a lower cost.
The problem
Without proper call conversions, the best an ad platform can optimise on is a click on the phone number - a micro conversion at most. There is no guarantee that whoever taps it actually calls, and the deal sits further still from that click.
The solution
Phonevert measures the calls that actually happen and uses AI to detect the conversions inside them. So when a deal is made on a call, the ad platforms get to know about it too.
Read on the blog
Offline conversion tracking, the way the pros do it
For a very long time, offline conversion tracking was a playground for the biggest companies only.
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