Client-side setups

What it is

Basic tracking is rarely enough to actually analyze what your visitors do online. Without proper measurement, you're blind to what visitors are doing on your website or in your app. Ad platforms bid blind without conversions, so conversion tracking is fundamental for every advertiser.

Most tracking today is still client-side. Websites are typically measured through GTM, mobile apps through Firebase. We build the right setup and pass data on to Google Analytics, Meta, TikTok and others. For many clients that's enough — they don't necessarily want to pay a fortune for perfect measurement.

What you get

• Measurement plan You get a clear view of exactly which system receives what data on which interaction, and with what parameters.
• Developer documentation If the project needs a developer to step in, we write the documentation they need to implement the tracking code. The documentation stays with you after the project too, so whenever you have to change something, you know how it all works under the hood.
• Joint review of the results Every project of ours is followed by a review period. We watch the results every day, and so do you. If either side spots anything odd, we look into it.

How we work

1. 01 Developer documentation If the tracking needs developer work, the first step is the developer documentation, so your developer knows exactly which code goes where.
2. 02 Building the GTM container While the developer is working, we build the Google Tag Manager container in parallel, so everything is ready by the time the code lands.
3. 03 Iteration and go-live Once the developer is done, we iterate with them until the code is right on every point. Then we take the tracking live and keep an eye on the results.